The much-awaited premier bridal show of the country, Pantene Bridal Couture Week by Style360, is back in Lahore to take the city by storm!

Pantene Bridal Couture Week by Style360, held twice a year, was pioneered by HUM Network Ltd and Pantene four years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s up-coming and established designers. The grand bridal show has now become the most eagerly awaited event of the fashion industry, and has continued to exceed expectations with each passing show. From the designing of the cards to the complete execution of the event including set designing, the entire event is always managed by the in-house teams of HUM Network Ltd.

Expressing her delight at the success of PBCW Sultana Siddiqui, president of HUM Network Ltd said “It was my dream to give our designers unprecedented mileage both at home and abroad and I am thrilled that through our Network which is viewed all over the world, we have achieved our targets.”


Sharing his thoughts on the event, Omeir Dawoodji, Senior Communications Manager for P&G Pakistan said: “Pantene is one of the leading names in the beauty industry. Pantene Bridal Couture Week by Style360 has emerged as one of Pakistan’s iconic fashion events and we are proud to be associated with it. This platform is not just a means for us to show our support for the booming fashion industry of Pakistan, but it also provides us with an opportunity to build strong, meaningful connections with women across Pakistan.”


The three-day event comprising six shows in all, will be a unique mix of glamour, fashion show runway and entertainment segments that could enliven any grand wedding. This year 24 bridal designers are participating in the Pantene Bridal Couture Week – the largest number to date – while there are also special hair and make-up shows every day including a very special hair show by renowned hair stylist Nina Lotia, who is also the brand ambassador for Pantene Pakistan.