Glitz, Glamour and Grandeur aptly summarize the Servis 3rd HUM Awards powered bu Telenor, that took place in Dubai’s World Trade Centre on the eve of 9th April 2015. The star studded affair not only brought the giants of the Pakistani entertainment industry under one roof but it also served as a great platform to showcase the true entertainment value that Pakistan offers.
The stars sashayed down the Red Carpet and interacted with the fans who were cheering their favourite stars. Anoushey Ashraf and Mohsin Abbasi (from ‘Na Maloon Afraad’ fame) hosted the Red Carpet and kept the stars engaged.
The heartthrob of millions Hamza Ali Abbasi and the queen of morning shows Sanam Jang were the first set of hosts for the night. The second set of the event was hosted by the humorous duo Ahmed Ali Butt and Wasay Chaudhry who kept the audiences alive and active throughout.
‘Sadqay Tumhare’ picked up all the major awards that night including Best Drama Serial (Viewers’ Choice), Best actress(Viewers’ Choice), Best OST, Best On-screen couple, Best writer (won by Khaleel-ur-Rehman) and Best director (won by Ehteham Uddin).
Pakistani Cinema, for sure is heading in the right direction and HUM Network is surely contributing to this cause. Another highlight of the event was the first look launch of Momina Duraid’s film starring Humayun Saeed and Mahira Khan ‘Bin Roye’ that left everyone spellbound.
Other categories of awards included Best Sitcom (winner: Uff Meri Family), Best Supporting Actor and Actress (winners: Rehan Sheikh and Mansha Pasha), Best Telefilm (Mein Cooco Aur Woh) and Best New Sensation Female and Male (winners: Hareem Farooq and Adnan Malik), Best negative Role (winner: Samia Mumtaz) and Best Short Film.
Singer Farhan Saeed who won the award in the Best Music Single category for ‘Roiyaan’ read a beautiful poem and dedicated his award to the Peshawar victims. The Best Music Video Award was won by Shahab Qamar. The awards were presented by Ayesha Omer and Junaid Khan.
On fashion front, Hassan Shaheryar Yasin of HSY and Deepak Perwani graced the stage with their presence. Cybil Choudhry won the award for the Best Female Model whereas the dapper, Shahzad Noor picked the Best Male Model trophy.
The event also marked the 10th Anniversary of HUM Network. For an award ceremony to cross the international border in its 3rd year where many other award shows of this age struggle with teething issues was a mammoth task which HUM Network was able to pull off owing to its worldwide popularity.