hum sitaray collage

HUM SITARAY UNVEILS ITS NEW LOOK AND PROGRAMMING

Launched under the umbrella of HUM Network in 2008 under a different avatar, HUM Sitaray has established itself as the prime fashion-cum-entertainment television channel. With its revitalized strategy and programming, HUM SITARAY promises to deliver quality family entertainment

Pakistan’s premier entertainment network HUM Network today unveiled the new look of its prime fashion and lifestyle television channel HUM Sitaray and announced the new programming for the second quarter of 2015, catering to a wider audience from across the country.

HUM Sitaray, the modern entertainment channel will boast a variety of quality entertainment and fashion content in the upcoming quarter, especially designed to cater to audiences with differing tastes and moods. Starting from early prime time to late prime time, the channel will offer an interesting mix of local and foreign content that will be available on repeat through the day. Apart from its two-hour fashion based programming every Friday and Saturday, the channel will have a strong line-up of soaps, serials and sketch comedy plays including Zameen Pe Chand, Surkh Jora, Phir Say Meri Qismat Likh De, Madawa and Dooriyan and foreign content including Comedy Classes, Ajeeb Dastaan Hai Yeh, Udaan Sapnoo Ki, Chiriyan Da Chamba and the highest rated Turkish play Diriliş Ertuğrul.

Announcing the line-up, Noor ul Huda Shah, Senior Vice President HUM Sitaray, said: “Our key focus is on quality entertainment through various kind of serials and soaps which cater to all our audiences. We have a very versatile and vast FPC which continues to entertain our viewers from early prime time to late prime.”

“We promise our viewers that they will love the new programmes and watching HUM Sitaray will be a captivating experience for them,” she added.

Formerly launched as Style360 in 2008, HUM Sitaray has established itself as the prime fashion and entertainment channel and with its revitalized strategy and programming, the channel promises to deliver quality family entertainment and is sure to become the most sought-after local fashion and entertainment platform not just in the country, but abroad as well.